Imagine a rainy sunday evening. You feel like having pakodaas and tea. You checked and found no milk, sugar and gram flour. The nearest kirana store is 0.5kms away. You just pick up your phone and called Service Superstores call centre. A lady picks up the call. You place your order on the call and pay 76 rupees using a simple SMS. The lady transfers this order to your nearest kirana store who recieves your order and address. Within no time, you hear a bell. He is delivery boy of the local store with milk, sugar and gram flour packet. Few minutes later, you recieves a SMS thanking you for the order. You just thank god for the pakdoaas and tea!
What does it take to implement such a useful service. A retail business model working on mobile payment SMS technology (without bank account) involving a organized retailer and local kirana store. Imagine its usefulness for small payments to vegetable vendor or barber. What do you feel about it?
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